Archive for the ‘Google’ Category

Google Search Console beta adds 12+ months of data to performance reports

The new beta version of Google Search Console has now added over 12 months of historical data to the performance reports. Here is a screen shot showing the options of date filters for the report, including last seven days, last 28 days, last three months, last six months, last 12 months and full duration: ... Full story

Google Image Search adds badges for recipes, videos, products and animated images

http://www.socialnetwork-world.comGoogle Image Search adds badges for recipes, videos, products and animated images
Google will now show you if an image in their search results is a GIF or video or recipe with a small little badge on the corner of the image. Google announced they now will be showing badges on some images within their image search interface on mobile. Adding badges to images helps searchers understand any data behind the image that Google may have. Google said, ... Full story

Another Hint That Google Will Dump Nexus Programme in Favour of Project Silver

http://www.socialnetwork-world.comAnother Hint That Google Will Dump Nexus Programme in Favour of Project Silver
  We've been hearing murmurs about Android Silver, a new rumoured project by Google, for quite some time now. A new leak links the shutdown of Google's existing and successful Nexus programme, which purportedly includes the rumoured Nexus 6, with the said Android Silver project. Evan Blass (@evleaks), noted tipster who has a long history of leaking accurate information long before anyone ... Full story

SEO Smackdown: Download Time – Machine Speed Vs. Human Speed

http://www.socialnetwork-world.comSEO Smackdown: Download Time – Machine Speed Vs. Human Speed
  Download time has been an important part of page/image/video/etc., optimization for a very long time. It was important in the 1990s when connectivity was not as advanced as it is today. It is important now due to the proliferation of mobile technology. I am sure it will continue to be important in the future.   Image courtesy Shutterstock   However, one thing ... Full story

Actually, We Don’t Think Google Hates HARO Links

http://www.socialnetwork-world.comActually, We Don’t Think Google Hates HARO Links
  Despite the buzz going through the SEO industry today, we don’t believe that Google is specifically targeting links that are earned via the popularHelp a Reporter Out service. That’s one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday,Google Targets Help A Reporter Out, Press Release Links as Bad Links. In his article, Bill says he’s cleaning up a client’s links to remove ... Full story

Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines

Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If the title tag and meta data do not match the content ... Full story

Coupons, Coupon Codes, Promo Codes…When Content Is NOT King

A few years ago, I did some work for a comparison shopping/coupon website. Curious about how well the site was doing in regard to their SEO, I did a few search queries for some of the terms I remembered being big traffic drivers. I didn’t see my former client on page one for the first few queries, so I kept going. Eventually, I noticed the following:... Full story

Google Provides More Clarity Around Sneaky Redirects Against Their Guidelines

http://www.socialnetwork-world.comGoogle Provides More Clarity Around Sneaky Redirects Against Their Guidelines
  Google announced on their Webmaster blog that they have updated two of their guideline documents to improve the clarity around what sneaky redirects are against Google Webmaster Guidelines. Google has expanded their guidelines to ensure webmasters are aware that using sneaky redirects through mobile site detection and redirection, is not allowed if the content is not the same. An excerpt from Google’s revised guidelines indicate a situation where ... Full story

Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own

Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results. Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the searcher. This logic often results in a higher click through rate on the ... Full story

Google’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers

http://www.socialnetwork-world.comGoogle’s Matt Cutts: How To Avoid Buying A Domain Name Previously Ruined By Spammers
  In his latest video, Google head of web spam (and, today, Boston Marathon runner) Matt Cutts offers a few quick tips to avoid purchasing a domain name that may have been previously destroyed by a spammer. The video is in response to the following question from a site owner who purchased a bad domain: How can we check to see if a domain (bought from a registrar) ... Full story

Google Slaps Another Guest Blog Network: PostJoint

http://www.socialnetwork-world.comGoogle Slaps Another Guest Blog Network: PostJoint
  Google’s Matt Cutts somewhat confirmed onTwitter that Google has taken action on another guest blogging network. This network is namedPostJoint and claims “there’s no footprints.” Someone tweeted to Matt that PostJoint was penalized. In fact, if you check out Google for a search on their name, their web site no longer ranks on the first page. Matt Cutts this morning confirmed it on Twitter saying “any link or guest blog network that ... Full story

Google’s Matt Cutts On SEO Myths: Ads Correlate To Organic Results & More…

n a recent video from Google Head of Search Spam Matt Cutts, Matt talks about the biggest SEO myths he sees today. By far, the biggest myth, according to Cutts, is how people think Google makes changes to their search results with the only intent of making more money. Matt said buying or not buying ads has no positive or negative impact on your rankings. In addition, Google ... Full story

Are You Building Links Or Building A Business?

http://www.socialnetwork-world.comAre You Building Links Or Building A Business?
  I think many of us can agree that the great thing about this industry is that it’s constantly evolving and new elements are continuously being added.For example, I love the role social is playing in helping companies connect with customers and the effect it has on search (links, mentions, content generation, etc.). However, I think many of ... Full story

Google’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes

http://www.socialnetwork-world.comGoogle’s Matt Cutts Explains How Google Search Handles 404 & 410 Status Codes
  Google’s head of search spam, Matt Cutts, posted a video today explaining the difference in how Google handles 404 and 410 error status codes. Both 404 and 410s are errors for a web page or document not being available, however a 410 is defined as “gone” forever. So 410s are more of an explicit response from the server telling you a page is really gone. Google handles them slightly ... Full story

5 SEO Tips To Boost Page Speed

http://www.socialnetwork-world.com5 SEO Tips To Boost Page Speed
  Got 10 seconds? Probably. But I bet you won’t spend it waiting for a web page to spin, sputter and load. I hate that. You hate that. And search engines hate that, too. But if your site is lightning fast, everyone will love you. Why Page Speed Matters Not too worried about your slow site? Maybe you should be. Sweet Brown (video autoplay) said it best: “Ain’t nobody got ... Full story

Google Responds To Misattributed Content Saying They May Show The Canonicalized URL

http://www.socialnetwork-world.comGoogle Responds To Misattributed Content Saying They May Show The Canonicalized URL
  A few weeks ago, we reported on cases whereGoogle was misattributing content for select news publishers. We showed examples of Google showing URLs of large news publishers but those URLs listed were not the source URLs and thus, redirecting from Google’s search results to a completely different URL. Yesterday, a few weeks after we reported the issue, Google’s Matt Cutts responded to us saying: In response to URL or ... Full story

Google: News Sites May Have Seen A Decline In GoogleBot Crawling In March

http://www.socialnetwork-world.comGoogle: News Sites May Have Seen A Decline In GoogleBot Crawling In March
  Google’s Matt Cutts tweeted that news related sites, such as this one, may have noticed a drop in the crawl statistics within Google Webmaster Tools. If you did notice that drop, Matt says you do not need to worry. Google News added if-modified-since support in March, which would be the reason for the crawl changes. Matt added that “Google News doing smarter crawling now” and thus being more ... Full story

Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

http://www.socialnetwork-world.comGoogle’s Penguin Algorithm Comes In Different Levels Of Degrees?
  It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which may feel like a penalty) to one site over another. Matt Cutts, Google’s head of search spam, posted on Twitter a message that implies that Google’s Penguin algorithm comes in different levels of degrees. His tweet was related ... Full story

How To Massively Scale Ethical Link Building FTW

http://www.socialnetwork-world.comHow To Massively Scale Ethical Link Building FTW
  Working on the big brand, white-hat side of SEO for the last decade or so, I’ve seen plenty of flash-in-the-pan link building strategies come and go on the other side of the fence: content spinning, blog rings, mass directory submissions, forum spamming, domain acquisition, microsite spam & redirection, 302 hijacking, widget command and control anchors, plain vanilla paid links, etcetera, etcetera…... Full story

Google Takes Action On Seven Link Networks In Japan

http://www.socialnetwork-world.comGoogle Takes Action On Seven Link Networks In Japan
Google’s head of search spam, Matt Cutts,announced on Twitter this morning that Google has “taken action” on seven different link networks in Japan. Over the past several months, Google has not only been manual taking action against link networks or link schemes in the US, but they have been widening their efforts across the world. Google’s Cutts said the action they ... Full story
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